Summary: Changan Automobile’s market performance in 2015
Changan’s two SUV models, the CS75 and CS35, were able to achieve strong sales results in 2015. Both models were able to achieve year-on-year sales growth rates that were far above similar models from Changan’s competitors.
A total of 186,623 CS75s were sold in 2015, 251.9% more than the 53,031 units sold in 2014. That sales growth rate is the highest among all Changan models. The CS75 was also the manufacturer’s best-selling model for the year. Monthly sales of the CS75 exceeded the 20,000 mark in both November and December, with the former marking a record high for the vehicle, while sales growth rates in the latter reached 221.2%. Average monthly sales volumes for the CS75 last year was over 10,000 units.
2015 sales of the small-sized CS35 in 2015 totaled 169,332 units, up 68.4% from the amount sold the previous year. Changan has managed to take advantage of the growing interest Chinese consumers have showed towards smaller SUVs last year. Both the compact CS75 and small CS35 have achieved a considerable amount of success and praise over the course of 2015.
The Eado remains one of Changan’s key models. Total sales of the Eado and Eado XT in 2015 totaled 182,332, up 17.7% from the previous year. The Eado was Changan’s second best-selling model in December, when its monthly sales totaled 14,182 units. The Eado was the second-best selling own brand sedan of 2015, ranking only behind Geely’s Emgrand EC7. Meanwhile 2015 sales of the Yuexiang series totaled 123,712 units, representing year-on-year growth of 16.0%.
Changan’s performance in the minivan segment was not on par with its SUV and sedan sales. The latter half of the year actually saw Changan minivan sales growth rates slip, reaching a low of -38.0%, before recovering in December. Sales of the Changan Honor totaled 142,344 units over the course of the year, representing very minor year-on-year sales growth of 3.2%. Meanwhile annual sales of the Eulove totaled 37,522, down 18.4% from 2014. Sales growth rates for the Eulove have been continually declining since May of 2015.